Why Diversify and the Challenges Associated with It

Monday, April 22, 2024

11:15 AM - 11:45 AM EDT

Location: Hall C, Booth 6209

Presenter(s)

Rich Katzmann

Executive Director
Rockheads Group
Oak Lawn, Illinois, United States

Slides
Ed Young

Head Coach
The Fabricators Coach
MG

Mickey Gault

CMO, Director of Business Development
Stone Grid LLC

Diversification in your customer mix is just as important as it is in your private finances. This session will provide both a mathematical and business explanation as to why it is crucial to diversify your customers and market segments. The stone industry has historically favored companies that are diversified as one segment may decline while another grows. We will also discuss the operational challenges of fulfilling different segments, such as installer skills, scheduling and cash flow.