CMO, Director of Business Development Stone Grid LLC
Diversification in your customer mix is just as important as it is in your private finances. This session will provide both a mathematical and business explanation as to why it is crucial to diversify your customers and market segments. The stone industry has historically favored companies that are diversified as one segment may decline while another grows. We will also discuss the operational challenges of fulfilling different segments, such as installer skills, scheduling and cash flow.