President The Home Trust International / Affluent Insights Stuart, Florida, United States
In the world of selling, brands that thrive in the affluent and luxury markets operate on a different plane, with a unique culture, distinct perspectives, and specialized skills. This revealing presentation is your key to understanding luxury from a wealth perspective. Dissect the diverse levels of affluence, from the HENRYs (high earner, not rich yet) to the ultra-high-net-worth and uncover their distinct needs and preferences. Learn how to tailor your offerings to align with the demands of high-net-worth customers who desire products regardless of the cost. Uncover the nuances of selling to these individuals, including relationship building, trust, and personalized experiences.
This session will be your holistic guide to elevating your business, equipping you with the knowledge and skills needed to effectively reach and sell to high-net-worth individuals, ensuring your success in the luxury market.